Privacy Policy

Scope

This policy applies to all personal data collected through https://prtmotors.com, related sub-domains, AI-powered shopping experiences, and any communication channel operated by PRT Motors LLC ("PRT Motors"). By accessing or using our services you acknowledge the practices described here.

Data We Collect

• Identity & contact data — name, email, phone number, mailing address, and payment credentials submitted during an inquiry, purchase, or financing application.
• Vehicle & parts preferences — make, model, year, part numbers, and feature interests derived from your browsing, search, and cart activity.
• Device & usage data — IP address, browser and OS type, pages visited, route transitions, search and filter behavior, cart and checkout activity, financing form progress, and session duration. Collected via first-party cookies, Cloudflare Web Analytics, and Cloudflare Analytics Engine.
• Communications — content and metadata from emails, contact forms, and on-site chat.
• AI interaction data — prompts, tool invocations, cart actions, and checkout state generated through AI-assisted and ChatGPT-based shopping flows that query our live inventory.

How We Use Your Data

• Process vehicle inquiries, parts orders, and financing applications.
• Fulfill orders, coordinate shipping, and provide post-sale support.
• Analyze usage patterns to improve site performance, inventory presentation, and checkout flows.
• Detect and prevent fraud, unauthorized access, and policy violations.
• Send transactional notifications (order confirmations, shipping updates). Marketing communications are opt-in only and include an unsubscribe mechanism in every message.
• Comply with applicable federal, state, and local legal obligations.

Disclosure of Data

We do not sell personal data. We may disclose data to the following categories of recipients strictly to operate our business:

• Payment processors and shipping carriers necessary to fulfill your order.
• Cloudflare (infrastructure, analytics, and security services).
• Financing partners, only when you submit a financing application.
• Law enforcement or regulatory bodies when disclosure is required by law, subpoena, or court order.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes described above or as required by law. Order and transaction records are retained for a minimum of seven years for tax and compliance purposes. You may request earlier deletion of non-obligatory data at any time.

Security

We use industry-standard safeguards including TLS encryption in transit, access controls, and regular security reviews. No system is completely immune to risk, and we cannot guarantee absolute security of your data.

Your Rights

Depending on your jurisdiction you may:

• Request access to, correction of, or deletion of your personal data.
• Opt out of marketing communications at any time.
• Restrict or object to certain processing activities.
• Request a portable copy of your data in a structured format.

To exercise any right, email prtmotorsllc@gmail.com. We will respond within 30 days.

Cookies & Tracking

We use first-party cookies for session management and analytics. We do not use third-party advertising trackers. You may disable cookies in your browser settings; doing so may limit certain site functionality such as cart persistence.

Children

Our services are not directed to individuals under 16. We do not knowingly collect data from minors. If you believe a minor has provided us with personal data, contact us and we will delete it promptly.

Changes

We may revise this policy at any time. Material changes will be reflected in the "Last updated" date above. Continued use of the site after a revision constitutes acceptance of the updated terms.